PROJECTS
OUR CUSTOMERS – 9 SELECTED REFERENCES
SHOWCASING OUR SCOPE
CLINIC HIRSLANDEN AG
COMMUNICATION OF A CHANGE IN STRATEGY
During the changeover to public hospital financing in 2012, Hirslanden CliniC AG adapted its strategy. In the phase of realignment, the coordination between internal and external communication and the inclusion of all stakeholders was enormously important.
- Consultation and preparation of the communication program «Hospital financing», communication training, internal training
- Communication Concept Hirslanden «Admission of generally insured patients» to the Directorate of Health of the Canton of Zurich
- Communication advice on the opening of the new «Enzenbühltrakt»
PSYCHIATRIC SERVICES KT. GR
FIT READY FOR THE CRISIS - THANKS TO TOOLS AND EXERCISES
The Psychiatric Services of the Canton Graubünden (PDGR) - Crisis Management 2016. Their crisis organization and the management tools were then tested and further developed in trainings and exercises.
- Consultation and preparation of crisis tools and composition of the crises
- Training of staff members , developing scenarios based on internal risk assessment
- Crisis communication training and multi-hour, unannounced crises exercises
FLURY FOUNDATION
NEW CONSTRUCTION AND OPENING OF THE SCHIERS HOSPITAL AS A NEW OPPORTUNITY
With the opening of the Schiers Hospital in Prättigau in 2014, the Flury Foundation took advantage of the opportunity to present the specialist medical offer of the hospital to future patients and general practitioners (assigners). It was important that the Schiers Hospital was perceived as an attractive and agile employer in the public eye
- Communication concept – Schiers Hospital
- Contribution to the opening of the Schiers Hospital in the TV Südostschweiz
- Publications on the opening of the Schiers Hospital «hybrid surgery room» (pdf)
BIOENGINEERING AG
SECURING PRODUCTION AND ENGINEERING IN SWITZERLAND
Bioengineering AG, an apprentice of bioreactors for the pharmaceutical industry, produces in Wald and Rüti (ZH). In order to secure and expand the sites in Switzerland, the production processes were changed. In 2016, this process of change is the focus of management communication.
- Introduction of new processes at the Wald and Rüti ZH production sites
- Management and value-Workshops on «Inspiring Excellence»
VON HOFF AG
COMMUNICATION STRATEGY FOR THE «IZONE» LAUNCH
VON HOFF AG decided to launch the new iZone spectacle lenses / iZone measuring instruments from Swiss opticians in 2008. VON HOFF conducted surveys with their most important customers.
- Swot analysis in the run-up to the "iZone launch" based on the survey of the most important VON HOFF customers
- Communication strategy and variant catalogue for communication measures
AMERICAN EXPRESS TRAVEL
CEO VERY CONVINCING IN FRONT OF INVESTORS, CUSTOMERS AND EMPLOYEES
The CEO of American Express Travel trained his most important appearances before investors, customers or employees in advance. "Nasty Questions" played a central role. The following further trainings were carried out for the management team and staff:
- «Difficult customer discussions»
- «Efficient meeting management»
- «Qualification / feedback talks
FEDERAL OFFICE FOR CIVIL AVIATION BAZL
MEDIA TRAINING FOR THE MANAGEMENT TEAM
The management and the communications officers of the Federal Office for Civil Aviation (FOCA) were preparing for potentially delicate scenarios in recurring training in media appearances. Active media coverage, statements for radio, TV or print media, credible presentations in difficult interviews, and organizing media conferences were the focus of these media training courses.
SWISS CONFEDERATION
FUTURE DIPLOMATS TRAIN FOR THEIR PUBLIC APPEARANCES
Appointed diplomats sharpen their communication competencies in the form of argumentation and networks. In 2015, addition to these trainings at the FDFA and within the scope of a public invitation to tender a proposal, Eigenmann Corporate Communication, purposed to the Federal Personnel Office (EPA), a multi-year mandate for communication training in the Federal Administration.
SWISS IMPORT PROGRAMM (SIPPO)
FROM A SCRIPT TO A CUSTOMIZED VIDEO
For multilingual sales training (English & Spanish) in the SIPPO program we produced our own videos. Consciously, Do's and Don'ts were presented in short sequences along the sales process. These were used as visual material in the tradeshow trainings.
- «Client's potential» (video)
- «How to react to objections» (video)
- «How to close a deal» (video)