MEDIA & CRISIS COMMUNICATION TRAINING
MEDIA AND CRISIS COMMUNICATION TRAINING.
INDIVIDUALLY OR WITH YOUR MANAGEMENT TEAM
The media world has become tougher and hectic. In order to ensure that your messages are sustained even in delicate situations with the media, we support you with media training. We show you how media works and what you have to look out for. Thanks to clever media planning, you can help determine which topics the media is launching. The media training courses are tailor-made for you and the needs of your managers.
If you have an upcoming interview or talkshow, we train for it under real conditions until the performance sticks. We analyze real examples, such as TV recordings. Our trainers are from radio or TV journalism. The feedback you receive is critical, direct, and shows how you can improve with simple means. We train in German, English, French and Spanish.
MEDIA TRAINING
BETTER TO TRAIN SENSITIVE SITUATIONS OR TOPICS IN ADVANCE
Media training is aimed at business executives, media speakers or personalities, who are in the media limelight. Active topics, difficult interviews and statements are the focus of the trainings. Thus, for example, the management of the Island Hospital and the Federal Office for Aviation (FOCA) on delicate media releases.
-
MEDIA & POLITICAL ARGUMENTATION
TESTING CORE MESSAGES AND ARGUMENTS
If an important media presentation is approaching, we support you by reviewing your messages beforehand. Whether it’s the setting for a parliamentary debate or a SRF show like the “Arena” or “Kassensturz”, you are well prepared with us. Our trainings are critical, direct and blunt – but always analytical, and adapted to your economic or political environment.
CRISIS TRAINING
CRISIS EXERCISES IN COLLABORATION WITH EMERGENCY ORGANIZATIONS
We arrange individual trainings, scenarios or exercises lasting several hours. This also includes exercises in which you can coordinate and test the cooperation with the police, fire brigade and ambulance. For example, the psychiatric services of the canton Graubünden (PDGR) both in their leadership, as well as cooperation with the police in unannounced crises
COMMUNICATION TRAINING THEMES
MEDIA TRAINING
As individual or group training
- Activate media themes
- Prepare sensitive topics for different media outlets (print, radio, TV, social media)
- Preparation and execution of media conferences
- Storytelling in media communication
- Interview training: mastering difficult questions and placing your own messages
- Training statements: core messages in a «20-second statement», and deliberately placing them in difficult interviews
- Dealing with thesis journalism
COMMUNICATION TRAINING THEMES
CRISIS TRAINING AND CRISIS STAFF EXERCICES
As individual or group training
- Alarming the crisis staff
- Methods for Structured Crisis Management
- Leadership in crisis management, task allocation
- Internal and external communication in crises
- Recurring, also unexpected crises, based on specific scenarios involving Emergency organizations (police, fire brigade, ambulance) and partner organizations
- Debriefing and action recommendations