CHF 50,000 to CHF 90,000 is the value of an editorial TV report
Editorial contributions in the traditional media are still highly regarded by the Swiss public. The credibility of the programme plays a decisive role here.
A 10vor10 programme on SRF reaches an average of 440,000 viewers, the SRF1 Tagesschau main edition 700,000 viewers. The regional local television programme TeleZüri has a reach of around 100,000 people. With successful media work, including social media activities, print and online media will follow suit with further contributions.
1 min. advert (Tagesschau, 20.00 Uhr) CHF 30’500.- (Admeira Programm Prices)
1 min. advert (10vor10) CHF 11’250.- (Admeira Programm Prices)
1 min. advert (TeleZüri) CHF 7’200.- (ch media Werbung)
A great argument for communications managers to demonstrate the monetarily measurable value of media work to the Chief Financial Officer (CFO), for example.
